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Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads
Rating: 4.7 out of 5(763 ratings)
4,224 students

Mastering Paid Ads: Google Ads, Facebook Ads, LinkedIn Ads

Master Google Ads, Facebook Ads, & LinkedIn Ads to Drive Targeted Traffic, Increase Conversions, and Maximize ROI.
Created bySakshar Barua
Last updated 7/2025
English

What you'll learn

  • By the end of this course, students will have a deep understanding of paid advertising on Google, Facebook, and LinkedIn.
  • You will be equipped with the knowledge and skills to create, manage, and optimize effective ad campaigns across these major platforms.
  • Students will be able to driving results and maximizing return on investment.
  • You will be able to do effective keyword research strategies for optimal results.
  • You will be able to create compelling ad copy that converts.
  • You will be able to analyze and optimize campaigns for maximum ROI.
  • Use Custom Audiences and Lookalike Audiences for precision targeting.
  • Implement advanced Facebook Pixel, Google Tag & LinkedIn Isight Tag strategies for tracking and retargeting.
  • Leverage LinkedIn Ads for B2B marketing success.
  • Measure campaign performance and adjust strategies.

Course content

3 sections • 160 lectures • 29h 2m total length

  • Introduction to Google Ads10:44
  • Create a Google Ads Account 202413:06
  • Navigating the Google Ads Interface (Billing) 20247:15

    See resources to read article for 500 dolars credit!

  • Navigating the Google Ads Interface (Campaign section) 202416:42

    How to navigate the Google Ads Interface? (Campaigns)

  • Navigating the Google Ads Interface (admin settings and access levels) 202411:02

    This Lecture provides step-by-step instructions for granting, accepting, removing, and editing access to your Google Ads account.

    Also we dive into the options available for us in the Admin section of Google ads account.

  • Google Ads Account Structure5:48
  • Example Of An Account Structure16:20
  • Campaign Creation (Campaign Settings)9:37
  • Campaign Goals Overview4:20
  • Understanding Goals through Marketing Funnel6:07
  • Understanding Google Ads Campaign Types and Ad Formats12:18
  • Bidding Strategies8:12
  • Maximize Conversions Bidding Strategy5:00
  • Target CPA Bidding Strategy5:47
  • Maximize Conversion Value Bidding Strategy4:23
  • Target ROAS Bidding Strategy7:44
  • Target Impression Share Bidding Strategy5:55
  • Maximize Clicks Bidding Strategy6:06
  • Manual CPC Bidding Strategy (Enhanced CPC)8:20
  • Location Targeting7:40
  • Search & Display Partners5:08
  • Language & Audience settings5:09
  • Ad Rotation4:35
  • Ad Schedule / Start Date & End Date5:11
  • Brand Restrictions4:33
  • Ad Group Level Settings (Keywords)8:50
  • Ad Group Level Settings (Ad Creatives & Ad Strenght)10:30
  • Keyword & Asset Generation With AI (New)5:37
  • Campaign Budget18:02
  • Review and Publish Campaign4:36
  • The Art of Keyword Research (Keywords & Search Terms)4:42
  • Keyword Match Types13:28
  • Negative Keywords9:24
  • Search Term Report6:18
  • Keyword Planner10:58
  • Tips for Keyword Research11:27
  • Basic Metrics to Monitor (Part 1)10:33
  • Basic Metrics to Monitor (CPC)8:50
  • Basic Metrics to Monitor (Leads & Conversions)14:27
  • Ad Position & Ad Rank19:08
  • Quality Score and Actual CPC17:33
  • Impression Share16:48
  • Insights & Reports Section Overview4:19
  • Auction Insights8:56
  • When & Where Your Ads Showed?9:09
  • Landing Pages & Stores.3:57
  • About Assets2:45
  • Where to find assets10:50
  • Location Assets6:51
  • Call Asset6:39
  • Sitelink Asset6:56
  • Callout & Structured Snippets7:51
  • Price Asset5:58
  • App Asset6:07
  • Promotion Asset6:40
  • Lead Form Asset12:36
  • Impact of Assets/Ad Formats9:16
  • Types of Conversion Trackers4:08
  • Website Conversion Tracking18:37
  • Call Conversion Tracker16:55
  • App Conversion Tracker5:15
  • Import Conversion Tracker5:30
  • Primary & Secondary Conversion8:51
  • Attribution Model12:16
  • Dynamic Search Campaigns / Ad Groups17:46
  • Call Campaign Creation16:03
  • Display Campaign Creation26:18
  • Video Campaign Creation38:16
  • App Campaign Creation10:49
  • Smart Campaign Creation6:33
  • Shopping Campaign Creation20:24
  • Local ads & Performance Max Campaign Creation8:33
  • Demand Gen Campaign31:39
  • Hotel Ads10:18
  • Performance Planner Definition & Eligibility11:29
  • Create & Measure Performance11:05
  • Remarketing and Audience Targeting17:44
  • Targeting Vs Observation7:15
  • Audience Manager13:18
  • Types of Policies and Giudelines4:09
  • Prohibited Content (Ad Policies & Guidelines)5:35
  • Prohibited Practices6:31
  • Restricted content & Features14:33
  • Editorial & Technical (Conclusion)8:27

Requirements

  • No Prior Experience Needed!

Description

Unleash the Power of Paid Advertising! Dive into this comprehensive course to master Google Ads, Facebook Ads, and LinkedIn Ads strategies.

In today's competitive digital landscape, effective paid advertising is essential for businesses and marketers alike. This course is your roadmap to success, equipping you with the skills and knowledge needed to drive targeted traffic, increase conversions, and maximize ROI across the three major advertising platforms.

Begin with Google Ads mastery, learning to create compelling campaigns, conduct keyword research, and optimize for top performance. Understand the intricacies of ad formats, bidding strategies, and ad extensions to ensure your campaigns stand out and deliver results.

Move on to Facebook Advertising, where you'll discover advanced targeting techniques, ad creation strategies, and pixel implementation for precise audience engagement. Explore the power of Custom Audiences, Lookalike Audiences, and retargeting campaigns to drive conversions and build brand loyalty.

Finally, dive into LinkedIn Ads strategies tailored for B2B marketing success. Reach decision-makers and professionals with impactful sponsored content and InMail campaigns. Learn to leverage LinkedIn's unique targeting options, such as job title, company size, and industry, to connect with the right audience.

Through practical insights, hands-on exercises, and real-world examples, you'll develop the expertise to create, manage, and optimize effective ad campaigns. Whether you're a digital marketer, business owner, or aspiring advertising professional, this course offers the tools you need to propel your marketing efforts to new heights.

Enroll now and unlock the potential of Google, Facebook, and LinkedIn Ads to drive success for your business or clients!

Who this course is for:

  • Those looking to expand their skills in paid advertising across major platforms.
  • Professionals aiming to achieve better results for their clients or businesses.
  • Professionals responsible for overseeing marketing strategies and campaigns.
  • Managers looking to gain insights into effective paid advertising techniques for their teams.
  • Individuals seeking to increase brand visibility and drive targeted traffic to their websites.
  • Entrepreneurs who want to understand and manage their own paid advertising campaigns.
  • Beginners keen on learning the fundamentals of Google Ads, Facebook Ads, and LinkedIn Ads.
  • Those aiming to enhance their digital marketing skill set with practical, hands-on experience.

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